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In January 2017, Danielle Bruggeman was appointed as Professor of Fashion at ArtEZ University of the Arts in Arnhem, the Netherlands. For more recent information, please see: and

Research projects:

Vlisco: Made in Holland, Adorned in West-Africa 

The research project ‘Made in Holland, Adorned in West-Africa’ focused on the history, heritage and cultural value of the Vlisco fabrics for West-African consumers. This nine month project was funded by the Creative Industry / KIEM programme of The Netherlands Organisation for Scientific Research (NWO). The project was initiated In collaboration with prof.dr. Anneke Smelik (project leader, Radboud University), José Teunissen (ArtEZ), Roger Gerards (former Creative Director Vlisco), and Joop Martens (Foundation Pieter Fentener van Vlissingen). 

I have done extensive research in the Vlisco archives, in depth interviews with Vlisco employees, and fieldwork in Togo and Ghana (August 2015). 

Dutch Fashion Identity in a Globalised World 

On December 11, 2014, I successfully defended my PhD dissertation More Than Meets the Eye: Dutch Fashion, Identity and New Materialism - a research on the fluid, performative and embodied dimensions of identity in various case studies of Dutch fashion. This research was part of the larger interdisciplinary project “Dutch Fashion Identity in a Globalised World” at Radboud University in Nijmegen, The Netherlands. This project was funded by The Netherlands Organisation for Scientific Research (NWO).

Research team: prof.dr. Anneke Smelik (project leader), prof.dr. Dany Jacobs,    dr. Michiel Scheffer, José Teunissen, Constantin von Maltzahn, Maaike Feitsma and Anja Köppchen. 

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